Twitter’s new boss, Elon Musk, has lashed out at Apple – claiming the company threatened to block his social network from its app store without explanation.
The world’s richest man, who take the company private Acquired for $44bn (£36.7bn) last month, it also said the iPhone maker had “basically stopped advertising on its platform”.
musk In one tweet: “Do they hate free speech in America?”
He is also in a line marked as appleCEO Tim Cook: “What’s going on here?”
Apple was Twitter’s biggest advertiser in the first quarter of this year — spending $48m (£40m) on the social network.
That accounted for 4 percent of the company’s revenue during the same period, The Washington Post reported, citing internal Twitter documents.
The world’s most valuable company spent an estimated $131,600 (£110,000) on Twitter ads between Nov. 10-16, down from Oct. 16-22, according to ad measurement firm Pathmatics. $220,800 (£184,000), a week before Musk finalized the Twitter deal. .
If the company were to block Twitter from its app store, new users would not be able to download the Twitter app on their iPhones and iPads, and existing users would lose access to updates.
Musk’s tweeted grievances included Apple charging software developers a 30% fee for in-app purchases, and Musk posted a meme suggesting he was willing to “go to war” with the tech giant rather than pay commissions.
Apple did not immediately respond to a request for comment after Musk’s blunt comments.
The commission fee could hamper his attempts to grow Twitter subscription revenue, in part to compensate for the loss of advertisers due to content moderation issues.
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Musk said earlier this month that his company’s revenue had fallen “significantly”.
Since the acquisitions, companies including food company General Mills and U.S. automaker Audi have stopped or suspended advertising on Twitter.
Musk has laid off thousands of employees, and the layoffs are expected to have a major impact on content moderation.
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The alleged action wasn’t confirmed by Apple, but it’s not unusual since the company often enforces its rules and has previously removed apps like Parler.
Parler, popular among American conservatives, was reinstated by Apple in 2021 after it updated its content and moderation practices.