E3 2023 CANCELED: Gaming industry’s biggest trade event and bastion of internet memes is no more | Tech News

E3, the biggest gaming industry event, has been cancelled.

The show used to be the obvious venue for big annual announcements from the biggest companies in the industry, but since coronavirus disease pandemic and was superseded by other initiatives.

like nintendosony and Microsoft have gotten used to hosting their own streams, showcasing their new games throughout the year, rather than getting together around big events.

But this year was supposed to be a big comeback for E3 — the first multi-day in-person conference in Los Angeles in June since 2019.

The texts seem to have hung around for months, though game console Manufacturer Sony, Nintendo and Assassin’s Creed developer Ubisoft, among others, have said they will not participate.

E3 organizer Reedpop and the Entertainment Software Association (ESA) have now announced the cancellation.

Kyle Marsden-Kish of Reedpop said: “It was a difficult decision because of all the hard work we and our partners put into putting on this event, but we had to do it right for the industry and E3 is good for everything.

“We understand and understand that interested companies won’t have a playable demo ready, and resource challenges make attending E3 this summer an insurmountable hurdle for them.”

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Game fans play Super Smash Bros. on Nintendo Switch at the 24th Annual Electronics Expo or E3 2018 in Los Angeles, California on June 13, 2018. Hardware manufacturers, software developers and the video game industry will Showcasing their new games at a 3-day event between June 12th and 14th.  (Photo by Frederic J. BROWN / AFP) (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)
Fans Play Super Smash Bros. on Nintendo Switch at E3 2018

In its heyday, E3 was a mouth-watering proposition for gamers, who could expect a full week of surprising reveals and updates about their favorite consoles and franchises.

Fans from around the world tune in for press conferences from companies like Microsoft’s Xbox division, The Elder Scrolls and Fallout studio Bethesda, which include live demos of games in development.

Some fans even took time off work, while younger viewers stayed up on school nights to catch up on the latest news.

Sony Playstation shows off the Spider-Man game as they showcase their upcoming game during the E3 2017 press conference in Los Angeles, California, USA on June 12, 2017.REUTERS/Mike Blake TPX IMAGES OF THE DAY
Fans watch a demo of the PlayStation 4 version of Marvel’s Spider-Man at E3 2017

‘You’re breathtaking’ in infamous moment

The first E3 was in 1995, when Sony announced the release date of its first PlayStation console.

Highlights from the 2019 show are open to the public as well as industry professionals and media, including John Wick star Keanu Reeves promotes upcoming ‘Cyberpunk 2077’.

“You’re breathtaking. You’re all amazing,” he told his adoring audience.

On previous episodes, a Microsoft exec rolled up his sleeves to show off his Grand Theft Auto tattoo by announcing the next game coming to Xbox; Paul McCartney and Ringo Starr (Ringo Starr) appeared on stage to promote the Beatles special edition of the Rock Band series; Reggie Fils-Aime, former Nintendo of America boss, said “my body Get ready,” a phrase that has since become a staple of Internet memes.

Other notable attendees include Elon Musk, steven spielbergTony Hawk and the late Bailey.

Peter Moore, Microsoft's vice president of interactive entertainment, showed off a tattoo on his arm to announce the game "grand theft auto iv" The Xbox 360 system will be available on October 17, 2006 as he speaks to the audience at the Microsoft Xbox 360 2006 E3 media event on May 9, 2006 in Hollywood. Reuters/Fred Prouser
Here’s one way…
The Beatles' Ringo Starr (left) and Paul McCartney introduce the new video game "beatles rock band" At the Microsoft XBox 360 E3 2009 media event in Los Angeles on June 1, 2009.  REUTERS/Fred Prouser (American Entertainment)
The Beatles: The Rock Band Announced – With the Help of Some Special Guests at E3 2009
EA Sports FIFA Vice President and General Manager David Rutter introduces legendary Brazilian soccer player Pelé before introducing the video game (left) "FIFA 16" At the Electronic Arts media briefing ahead of the opening of the Electronic Entertainment Expo or E3 at the Shrine Auditorium on June 15, 2015 in Los Angeles, CA. REUTERS/Kevork Djansezian
The late Brazilian soccer legend Pelé helped introduce FIFA 16 at E3 2015
At the Microsoft XBox 360 E3 2009 media conference in Los Angeles, film director Steven Spielberg talks about the preview he received of the new XBox Project Natal, a new technology that uses Natal's motion controls to let gamers use their The whole body to control the game Angeles, June 1, 2009.  REUTERS/Fred Prouser (American Entertainment)
Steven Spielberg at Xbox E3 2009

What’s next?

Reedpop and ESA said they still plan to collaborate on future events.

In the meantime, June could still be an exciting time for game announcements — the Summer Games Festival, an online showcase that started 2020 in lockdown, is returning, and publishers like Sony are expected to host their own digital shows. News activities.

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