Accelerate business growth with AR/VR for SMEs

AR/VR technology in SMEs

Although AR and VR are often used in the same phrase, there are differences between the two technologies. Augmented reality refers to the projection of virtual information to augment the viewer’s native environment. On the other hand, virtual reality is used to refer to technology that completely transports the viewer into a fully simulated environment. Regardless, both augmented reality and virtual reality revolve around creating immersive digital experiences for users. They deliver real, measurable benefits for companies looking to accelerate business growth and other key metrics such as conversion, retention, and profit margins.

The most immediate application of AR/VR is to use them as part of a marketing strategy. Social media platforms like Facebook already have the ability to post augmented reality ads. Additionally, these immersive experiences help increase brand awareness, visually differentiate businesses from competitors, and make it possible to engage with customers in the age of social distancing. Google is also rolling out a “3D view” mobile search results feature for the e-commerce platform. If your product is optimized to rank high enough on search engine results pages, this will allow consumers to use augmented reality to view your product as if it were right in front of their eyes.

The use of augmented reality and virtual reality technology allows businesses to not only connect with tech-savvy job candidates, but also attract talent from the ever-increasing millennial generation — many of whom may find themselves more comfortable in a digital environment. Using VR or AR in the recruiting process allows companies to bring complex, unobservable concepts to the fore. For example, a healthcare tech company might want to simulate how their revolutionary technology works in the human body.

Immersive technology can also provide candidates with “first-person” insight into their likely workplace and living environment settings if the job requires employees to be in vastly different environments. This simplifies the hiring process and helps candidates manage their expectations and better understand their scope of work and suitability for the role.

While AR/VR is currently the most widely known customer engagement tool, these technologies can also be used to enhance the workplace experience and increase employee engagement. As employee initiation tools, virtual and augmented reality can be used to simulate field scenarios, allowing employees to learn new skills without logistical or location difficulties or real-time pressure from customers or managers. Employee training using AR/VR becomes more attractive for jobs with a certain degree of risk, allowing new employees to practice their tasks without fear of being harmed or harmed. In addition, AR can be used to subsidize training costs. While an initial investment in professional equipment is usually required, things like AR/VR headsets or even mobile apps are reusable and will offset the cost of a guided session or training workshop.

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Analytics Insight is an influential platform dedicated to providing insights, trends and opinions from the world of data-driven technology. It monitors the development, recognition and achievements of artificial intelligence, big data and analytics companies around the world.

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